Jun 05, 2023  
2017-2018 Argosy University Academic Catalog—Graduate Programs | Volume 8, Issue 1 
    
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2017-2018 Argosy University Academic Catalog—Graduate Programs | Volume 8, Issue 1

B7330 - Marketing Research Design

3 credit hour(s)
This course addresses the conceptual and technical issues of designing marketing research based upon behavior research methodologies. Students evaluate research designs and recommend appropriate approaches to gathering marketing data needed to support business strategies.
Prerequisite(s): none
Corequisite(s): none
Recommended: none